AI in Social Sciences Research

Łukasz Sułkowski is a professor of economic sciences and humanities specializing in higher education management, social science methodology, HRM, and organizational culture, and serves as President of WSB University.Marcin Lis is Vice-Rector for Student Affairs and External Relations at WSB University and holds a PhD in engineering, his research interests include quality systems, innovation project management, and integrated management systems, with a particular focus on science – business collaboration and knowledge transfer. Sabina Ratajczak is Vice-Rector for Development at WSB University, specializing in educational technologies and education management, with a particular focus on the integration of innovative digital tools into teaching and learning processes.Zdzisława Dacko-Pikiewicz is the Rector of WSB University and holds a habilitation in management and quality sciences. Her research spans reputation management, innovation, family business, competence development, and sustainability, with particular relevance to debates on organisational resilience, competitiveness, and knowledge transfer.

• Introduction, 1. Introduction – AI and the Evolving Landscape of Social Science Research, 2. Machine Learning and Big Data Analytics in Social Sciences, 3. Natural Language Processing for Qualitative and Textual Data, 4. AI-Enhanced Research Design and Data Collection, 5. AI in Management and Business Research, 6. Psychology: AI-Assisted Paths to Mind and Behavior, 7. Anthropology – Digital Ethnography and Algorithmic Thick Description, 8. Sociology: Algorithmic Sociology and the Macro–Micro Bridge, 9. Conclusion, 10. References