Agricultural Marketing

Perspectives and Potentials

Inbunden, Engelska, 2015

Av Anil Bhat & S.P. Singh, Anil Bhat, S. P. Singh

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Agricultural Marketing: Perspective and Potential for raising awareness among society regarding agricultural marketing and its perspective and potential in India. Authors from all over India will be invited to contribute to the subject matter, with the theme covering all aspects of marketing related to agriculture and its allied enterprises.

Produktinformation

Utgivningsdatum2015-11-15
Mått306 x 229 x undefined mm
Vikt930 g
FormatInbunden
SpråkEngelska
Antal sidor462
FörlagNew India Publishing Agency
ISBN9789385516153

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Anil Bhat is working as Assistant Professor (Agricultural Economics) in Division of Agricultural Economics & Agribusiness Management, Sher-e-Kashmir University of Agricultural Sciences and Technology-Jammu, Chatha, Jammu and Kashmir, India.S. P. Singh, Assistant Professor (Sr. Scale) in Division of Agricultural Economics & Agribusiness Management, Sher-e-Kashmir University of Agricultural Sciences and Technology-Jammu, Chatha, Jammu and Kashmir, India.

Theme 1: Agricultural Marketing : Status, Scope, Marketed surplus, Marketing Costs, Margins, Producers' Share, Marketing Efficiency, InterventionsTheme 2: Potential of Agricultural MarketingTheme 3: Agricultural Marketing and Price AnalysisTheme 4: Agricultural Marketing and Agri-businessTheme 5: Sustainability Issues in Agricultural MarketingTheme 6: Agricultural Marketing Extension Theme 7: Agricultural Marketing System and ICTTheme 8: Role of Government/ APMC in Promoting Agricultural Marketing Theme 9: Rural MarketingTheme 10: Value AdditionTheme 11: Marketing Strategy, Planning and ControlTheme 12: Agricultural Research: Impact of Externalities