Michel Wedel (1957) is Professor of Marketing Research at the Department of Economics, University of Groningen, The Netherlands.

• I The changing competitive environment.- 1. New areas in agricultural and food marketing.- 2. Competing for the future in the agricultural and food channel.- 3. Marketing analysis for agricultural development: Suggestions for a new research agenda.- 4. Impact of changing pig welfare preferences on the economics of pork production-marketing chains.- II Evolution in channels and institutions.- 5. Evolution of agricultural marketing institutions, a channel approach.- 6. The impact of changes in the power and information balance upon the quality of supplier-reseller relationships in food marketing channels.- 7. Hedging risk in agricultural futures markets.- III Dynamics in consumer behavior.- 8. Dynamics in consumer behavior with respect to agricultural and food products.- 9. The identification of sensory dimensions of food products from scanner data using the STUNMIX methodology.- 10. Quality labeling as instrument to create product equity: The case of 1KB in the Netherlands.- 11. Means-end chain theory and laddering in agricultural marketing research.- 12. Consumer search and surplus in markets with differentiated food products.- 13. Testing for the intertemporal separability hypothesis on Italian Food demand.- 14. Analysis of changes in Portuguese meat consumption.- 15. A test for differences in food demand among European consumers. A dynamic approach.- About the contributors.- Author Index.- List of sponsors.

Michel Wedel (1957) is Professor of Marketing Research at the Department of Economics, University of Groningen, The Netherlands.

• I The changing competitive environment.- 1. New areas in agricultural and food marketing.- 2. Competing for the future in the agricultural and food channel.- 3. Marketing analysis for agricultural development: Suggestions for a new research agenda.- 4. Impact of changing pig welfare preferences on the economics of pork production-marketing chains.- II Evolution in channels and institutions.- 5. Evolution of agricultural marketing institutions, a channel approach.- 6. The impact of changes in the power and information balance upon the quality of supplier-reseller relationships in food marketing channels.- 7. Hedging risk in agricultural futures markets.- III Dynamics in consumer behavior.- 8. Dynamics in consumer behavior with respect to agricultural and food products.- 9. The identification of sensory dimensions of food products from scanner data using the STUNMIX methodology.- 10. Quality labeling as instrument to create product equity: The case of 1KB in the Netherlands.- 11. Means-end chain theory and laddering in agricultural marketing research.- 12. Consumer search and surplus in markets with differentiated food products.- 13. Testing for the intertemporal separability hypothesis on Italian Food demand.- 14. Analysis of changes in Portuguese meat consumption.- 15. A test for differences in food demand among European consumers. A dynamic approach.- About the contributors.- Author Index.- List of sponsors.

Michel Wedel (1957) is Professor of Marketing Research at the Department of Economics, University of Groningen, The Netherlands.

• I The changing competitive environment.- 1. New areas in agricultural and food marketing.- 2. Competing for the future in the agricultural and food channel.- 3. Marketing analysis for agricultural development: Suggestions for a new research agenda.- 4. Impact of changing pig welfare preferences on the economics of pork production-marketing chains.- II Evolution in channels and institutions.- 5. Evolution of agricultural marketing institutions, a channel approach.- 6. The impact of changes in the power and information balance upon the quality of supplier-reseller relationships in food marketing channels.- 7. Hedging risk in agricultural futures markets.- III Dynamics in consumer behavior.- 8. Dynamics in consumer behavior with respect to agricultural and food products.- 9. The identification of sensory dimensions of food products from scanner data using the STUNMIX methodology.- 10. Quality labeling as instrument to create product equity: The case of 1KB in the Netherlands.- 11. Means-end chain theory and laddering in agricultural marketing research.- 12. Consumer search and surplus in markets with differentiated food products.- 13. Testing for the intertemporal separability hypothesis on Italian Food demand.- 14. Analysis of changes in Portuguese meat consumption.- 15. A test for differences in food demand among European consumers. A dynamic approach.- About the contributors.- Author Index.- List of sponsors.