Aesthetics and Sustainable Luxury Consumption

This book provides a unique perspective on sustainable luxury consumption, highlighting the crucial role of aesthetics in shaping responsible consumer choices.?Luxury goods and service environments are inherently beautiful, refined, and aesthetically pleasing-qualities that closely align them with the concept of "art". However, although aesthetic experiences are mainly subjective, different aesthetic choices made by luxury brands can either reinforce or undermine consumers' perceptions of sustainability, both consciously and unconsciously. Theauthors propose a consumer-based view of sustainable luxury consumption, according to which specific aesthetic attributes of luxury products and services spaces can encourage sustainable consumption. By examining relevant literature and presenting insightful case studies from Made in Italy, as well as reporting results from unpublished empirical research,the bookintroducesa novel conceptualization of sustainable luxury consumption, which integrates individual motivations and aesthetic characteristics to understand both psychological and physiological consumers' response. Insightful reading forearly-career and experienced academic scholars interested in luxury and sustainable consumer behavior,this bookalso offers valuable managerial insights for luxury brand leaders seeking to navigate the sustainable transition more effectively.