Advertising to Children in China
Inbunden, 2004
459 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
Produktinformation
- Utgivningsdatum2004-01-31
- Mått162 x 235 x 17 mm
- Vikt500 g
- FormatInbunden
- Antal sidor224
- FörlagThe Chinese University Press
- ISBN9789629961428