Advances in Theory and Practice in Store Brand Operations

Inbunden, Engelska, 2021

AvJiazhen Huo

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However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management.

Produktinformation

Utgivningsdatum2021-01-05
Mått155 x 235 x undefined mm
FormatInbunden
SpråkEngelska
Antal sidor253
FörlagSpringer Verlag, Singapore
ISBN9789811598760

Tillhör följande kategorier

Företagsekonomi inom Ekonomi och ledarskap
Projektledning inom Ekonomi och ledarskap
Varumärken inom Ekonomi och ledarskap

Jiazhen Huo, PhD, Chair Professor (Supported by BOSCH) of School of Economics and Management, Tongji University, China. His research interests are Logistics and Supply Chain Management, Service Operations Management. In the past decades, he has published more than 30 papers on such as OR, JOM, IJPE, EJOR, IJPR and other high quality journals and presided 6 research projects funded by the National Nature Science Foundation and a number of consulting projects.