Del 4 - Advances in Services Marketing and Management

Advances in Services Marketing and Management

Inbunden, Engelska, 1995

Av Teresa A. Swartz, David A. Bowen, Stephen W. Brown, David a. Bowen

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This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.

Produktinformation

Utgivningsdatum1995-08-25
Mått156 x 234 x 23 mm
Vikt710 g
FormatInbunden
SpråkEngelska
SerieAdvances in Services Marketing and Management
Antal sidor380
FörlagEmerald Publishing Limited
ISBN9781559388559

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