Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach

Inbunden, Engelska, 2024

Av Soumi Dutta, Álvaro Rocha, Pushan Kumar Dutta, Pronaya Bhattacharya, Ramanjeet Singh, Alvaro Rocha

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In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before.

Produktinformation

Utgivningsdatum2024-08-24
Mått155 x 235 x 30 mm
Vikt834 g
FormatInbunden
SpråkEngelska
SerieInformation Systems Engineering and Management
Antal sidor440
FörlagSpringer International Publishing AG
ISBN9783031657269

Tillhör följande kategorier

.- 1: Introduction to Influencer Marketing and Data Analytics..- 2: The Evolution of Influencer Marketing..- 3: From Word-of-Mouth to AI-Powered Engagement: The Dynamic Evolution of Influencer Marketing in the Digital Era..- 4: Revolutionizing Influencer Marketing: Harnessing the Power of Data Analytics and Artificial Intelligence (AI)..- 5: Influencer Marketing Unleashed: Leveraging Data Analytics for Success..- 6: Data analytics and AI for influencer marketing..- 7: Interdisciplinary Data Analytics Transforming Influencer Marketing Strategies..- 8: Influencer Marketing Evolution: Unveiling the Power of Data Analytics and AI for Strategic Campaign Ex-cellence..- 9: Sustainability and Influencer Marketing: Measuring the Gap between Consumer Attitudes and Purchase Behavior..- 10: An Audience Threshold in the Millions: Exploring Influencer Marketing Activations Online..- 11: Metaverse: A New Frontier for Influencer Marketing..- 12: Influencer Marketing on New Platforms and the Metaverse for Male Grooming Brands..- 13: Impact of Influencer Marketing through Instagram among Youth: A Study..- 14: E-commerce Platforms Extend Beyond Sell-ing... A Case Study on India..- 15: Analyzing the Effectiveness of Influencer Campaigns in Driving Customer Acquisition and Retention: Perspectives from Unilever Pakistan..- 16: Analysing the impact of hosting influencer giveaways on purchase intention of luxury items by Generation Z..- 17: Innovative Fusion: Attention-Augmented Support Vector Machines for Superior Text Classification for Social Marketing..- 18: Fuzzy Artificial Intelligence as a Technique to Find Relative Desirability for Fake Review Detection..- 19: A Study on the Influence of Artificial Intelligence on Brain Plasticity with Reference to Consumer Behaviour and Workplace Dynamics..- 20: Influential Asanas: An In-depth Study Exploring the Dynamics of Yoga Influencers..- 21: Online User Choices Data Analytics and Privacy in Digital Marketing: Legal-Ethical Landscapes in the Digital- Futuristic Arena Projecting Multiple Layers of Artificial Intelligence and Blockchain..- 22: The pinnacle of influence: unveiling the evolution, global dynamics, and multidisciplinary tapestry of social media influencer marketing (2016-2024).