Advances in Business and Management Forecasting

Edited by Kenneth D. Lawrence, New Jersey Institute of Technology, Newark, NJ, USARonald K. Klimberg, Saint Joseph’s University, Philadelphia, PA, USA

• PART I: FORECASTING IN MARKETING AND SALESOptimizing Resources to Better Forecast Future Profits - Kathleen Campbell Garwood, Alicia Graziosi Strandberg and Nicolle ClementsBrand Experience and Customer Equity Prediction - Arthur Cheng-Hsui Chen, Shaw K. Chen and Chien-Lin MaA Comparative Evaluation of Intermittent Demand Forecasting with Updated Smoothing Constants - Matthew Lindsey and Robert PavurPART II: FORECASTING IN HEALTH CAREForecasting Pain and Discomfort for Canines with Disease for Establishing Appropriate Medication Levels - Virginia M. Miori, Zhenpeng Miao and Yingdao QuHoning a Predictive Model to Accurately Forecast the Number of Bed Days Needed to Cover Patient Volume for a Large Hospital System - Alan D. Olinsky, Kristin Kennedy and Michael SalzilloCan Rationality of USDA’s Fixed-Event Crop Forecasts Be Improved? - Ran Xie, Olga Isengildina-Massa and Julia L. Sharp PART III: FORECASTING IN BUSINESS AND ECONOMICSBusiness School Forecasting for the Real World - John F. Kros and William J. RoweForecasting the Operating Income of MetLife - Kenneth D. Lawrence, Gary Kleinman and Sheila M. LawrenceForecasting the Population Growth in China Based on the Welfare Efficiency and Demographic Statistics - Feng Yang, Yuan Yang and Zhimin HuangPART IV: TOPICS IN FORECASTINGModeling Los Angeles Water Leaks Using Different Measures of Temperature - Daniel E. O’LearyHow Information Spreads in Online Social Networks - Christopher J. Quinn, Matthew J. Quinn, Alan D. Olinsky and John T. QuinnIs There a Home Run Derby Curse? - Daniel E. O’Leary

Lawrence and Klimberg present essays from 28 expert contributors in this volume, which covers technology, economics, finance, and forecasting accuracy in state-of-the-art studies. Twelve chapters are divided into four parts: forecasting in marketing and sales; forecasting in health care; forecasting in business and economics; topics in forecasting.