Advanced Marketing Research

Richard P. Bagozzi is the Dwight F. Benton Professor of Behavioral Science in Management and Professor of Marketing at the School of Business Administration, the University of Michigan, USA.

• List of Figures viiList of Tables ixList of Contributors xiiAcknowledgments xivIntroduction xv1 Advanced Topics in Structural Equation Models 12 Partial Least Squares 523 Multivariate Statistical Models for Categorical Data 794 The CHAID Approach to Segmentation Modeling: CHI-squared Automatic Interaction Detection 1185 Cluster Analysis in Marketing Research 1606 Latent Class Multidimensional Scaling: A Review of Recent Developments in the Marketing and Psychometric Literature 1907 Conjoint Analysis 2238 Multiple Correspondence Analysis 2609 Latent Structure and Other Mixture Modles in Marketing: An Integrative Survey and Overview 29510 A Review of Recent Developments in Latent Class Regression Modles 352Index 389

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