Dr Nikolaos Dimitriadis is an award-winning educator and consultant and the CEO of Trizma Neuro, a neuromarketing and neuroHR company. He is also Regional Director of The University of Sheffield International Faculty, CITY College, for the Western Balkans. Dr. Neda Jovanovic Dimitriadis is an academic researcher and guest lecturer on brand strategy, consumer behaviour and marketing communications. She specializes in behavioural research in marketing, branding and media planning. Dr Jillian Ney is a consultant and guest lecturer on social media intelligence in the UK and Europe. Her work has featured at global conferences and has been used by Fortune 500 companies.

• Chapter - 01: The need for the new marketer;Chapter - 02: Neuroscience skills – Marketing and the human brain;Chapter - 03: Predictive skills – Marketing and data intelligence;Chapter - 04: Innovation skills – Marketing and creative thinking;Chapter - 05: Adaptability skills – Marketing and decision making;Chapter - 06: The 4EPs marketing mix, part 1 – Empathic product and experiential price;Chapter - 07: The 4EPs marketing mix, part 2 – Ever-present place and engaging promotion;Chapter - 08: Reorganizing the marketing function;Chapter - 09: Marketers – The new transformational leaders

"A must-read for marketing professionals who want to create innovative and disruptive marketing interventions. This book addresses new trends - neuroscience, predictive skills, innovation and adaptability skills - all in a single title."

Dr Nikolaos Dimitriadis is an award-winning educator and consultant and the CEO of Trizma Neuro, a neuromarketing and neuroHR company. He is also Regional Director of The University of Sheffield International Faculty, CITY College, for the Western Balkans. Dr. Neda Jovanovic Dimitriadis is an academic researcher and guest lecturer on brand strategy, consumer behaviour and marketing communications. She specializes in behavioural research in marketing, branding and media planning. Dr Jillian Ney is a consultant and guest lecturer on social media intelligence in the UK and Europe. Her work has featured at global conferences and has been used by Fortune 500 companies.

• Chapter - 01: The need for the new marketer;Chapter - 02: Neuroscience skills – Marketing and the human brain;Chapter - 03: Predictive skills – Marketing and data intelligence;Chapter - 04: Innovation skills – Marketing and creative thinking;Chapter - 05: Adaptability skills – Marketing and decision making;Chapter - 06: The 4EPs marketing mix, part 1 – Empathic product and experiential price;Chapter - 07: The 4EPs marketing mix, part 2 – Ever-present place and engaging promotion;Chapter - 08: Reorganizing the marketing function;Chapter - 09: Marketers – The new transformational leaders

"A must-read for marketing professionals who want to create innovative and disruptive marketing interventions. This book addresses new trends - neuroscience, predictive skills, innovation and adaptability skills - all in a single title."

Dr Nikolaos Dimitriadis is an award-winning educator and consultant and the CEO of Trizma Neuro, a neuromarketing and neuroHR company. He is also Regional Director of The University of Sheffield International Faculty, CITY College, for the Western Balkans. Dr. Neda Jovanovic Dimitriadis is an academic researcher and guest lecturer on brand strategy, consumer behaviour and marketing communications. She specializes in behavioural research in marketing, branding and media planning. Dr Jillian Ney is a consultant and guest lecturer on social media intelligence in the UK and Europe. Her work has featured at global conferences and has been used by Fortune 500 companies.

• Chapter - 01: The need for the new marketer;Chapter - 02: Neuroscience skills – Marketing and the human brain;Chapter - 03: Predictive skills – Marketing and data intelligence;Chapter - 04: Innovation skills – Marketing and creative thinking;Chapter - 05: Adaptability skills – Marketing and decision making;Chapter - 06: The 4EPs marketing mix, part 1 – Empathic product and experiential price;Chapter - 07: The 4EPs marketing mix, part 2 – Ever-present place and engaging promotion;Chapter - 08: Reorganizing the marketing function;Chapter - 09: Marketers – The new transformational leaders

"A must-read for marketing professionals who want to create innovative and disruptive marketing interventions. This book addresses new trends - neuroscience, predictive skills, innovation and adaptability skills - all in a single title."