Advanced E-Business Research

Stephan Böhm (Mobile Media and Telecommunications), Werner Quint (Organisation and Information Management) and Peter Winzer (Telecommunication/Media Management and Controlling) are teaching and doing research at RheinMain University of Applied Sciences. They founded the Center of Advanced E-Business Studies.

• Mobile readiness of corporate websites – User experience, preferences, and interaction design of intermodal mobility applications – Hotel booking via mobile application – Mobile application adoption and cultural values – Personalized product information on e-commerce websites – Multichannel retailing in the regional food industry – E-services and customer willingness to pay for higher bandwidth – Information communication technology investment and industry performance – E-business and corporate social responsibility – Implementation of new technologies in sales force management