Advanced Data Analytics, Machine Learning and AI in Business

This book is a curated collection of selected papers from the International Conference on Business Analytics in Practice (ICBAP 2025), which was held on August 24-27, 2025, at the University of Piraeus, Greece. It brings together cutting-edge research and practical insights on data analytics, machine learning, and artificial intelligence, highlighting their transformative impact on business processes and decision-making. Covering a range of topics from predictive modeling to AI-driven strategies, the book offers valuable perspectives for academics, practitioners, and students keen to explore the latest advancements and applications of data-driven technologies in business.