Creating an efficient and effective athletic program is no small feat. Coaches and athletic program administrators face daily challenges regarding matters such as budgeting, marketing, travel administration, and risk management. This textbook provides an in-depth discussion of these and other specialized topics in coaching administration—making it the perfect fit for undergraduate and graduate courses.

Building upon on the foundational material of the previous editions, author Dr. Richard Leonard offers an overview of coaching administration with greater focus on the practical application. This updated third edition also includes new chapter organization, contemporary support references, and bonus administrative tips.

The Administrative Side of Coaching: Applying Business Concepts to Athletic Program Administration and Coaching, 3rd Edition, guides undergraduate and graduate students, as well as coaches and program administrators, through the conceptual and tangible operational decisions and tasks necessary to create and manage a viable athletic program.