Adding Value (RLE Marketing) 1
bokomslag Adding Value (RLE Marketing)
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Adding Value (RLE Marketing)

Geoffrey Jones • Nicholas J Morgan • Geoffrey Jones

Pocket

879:-

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Andra format:

  • 368 sidor
  • 2015
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
  • Författare: Geoffrey Jones, Nicholas J Morgan, Geoffrey Jones
  • Format: Pocket/Paperback
  • ISBN: 9781138965935
  • Språk: Engelska
  • Antal sidor: 368
  • Utgivningsdatum: 2015-11-26
  • Förlag: Taylor & Francis Ltd

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