Inbunden, Engelska, 2014
Del i serien Routledge Library Editions: Marketing
Adding Value (RLE Marketing)
Brands and Marketing in Food and Drink
Av Geoffrey Jones, Nicholas J. Morgan
3329 kr
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Beskrivning
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
Produktinformation
- Utgivningsdatum: 2014-08-22
- Mått: 156 x 234 x 24 mm
- Vikt: 589 g
- Format: Inbunden
- Språk: Engelska
- Serie: Routledge Library Editions: Marketing
- Antal sidor: 368
- Förlag: Taylor & Francis Ltd
- ISBN: 9781138793668
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