Active Price Management

Be a Price Maker, Not a Price Taker!

Inbunden, Engelska, 2023

509 kr

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This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner.

Produktinformation

Utgivningsdatum2023-11-02
Mått148 x 210 x 13 mm
Vikt258 g
FormatInbunden
SpråkEngelska
SerieBusiness Guides on the Go
Antal sidor90
FörlagSpringer International Publishing AG
ISBN9783031420481
OriginaltitelAktives Preismanagement

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Sven Reinecke is an associate professor of Business Administration, specializing in Marketing, at the University of St. Gallen (HSG), Switzerland. He also serves as the Managing Director of the Institute for Marketing and Customer Insight.Laura Johanna Noll is a postdoctoral researcher at the Institute for Marketing and Customer Insight, as well as the Head of the Competence Center for Art+ at the University of St. Gallen (HSG), Switzerland.