A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

Michael Beverland is Professor of Marketing and Head of the Department of Strategy and Marketing at University of Sussex Business School, UK.

• Chapter 1: Introduction: studying brands and brandingChapter 2: Past, present and future of brands and brandingChapter 3: The brand gurusChapter 4: How to speak like a branding proChapter 5: Enduring challenges in brandingEpilogue

As the title promises, the book is short, yet interesting and in spite of its shortness, covers various areas of brand management in a concise manner. Here in Finland, students are not obliged to buy their course books (as they are provided by the university library) but this one I recommended my brand-management course students to buy as a kind of quick hand book of the subject.