A Huge Revolution of Theatrical Commerce

• 1. Introduction; 2. Crisis in Italy, opportunity in South America: theatrical economies at the turn of the twentieth century; 3. Mocchi in South America: the Sociedad Teatral ĺtalo-Argentina; 4. Mocchi in Italy: the early years of the Società Teatrale Internazionale; 5. Becoming the 'Buffalo Bill of Italian impresarios': Mocchi and La Teatral; 6. Mocchi and World War I: new challenges, new cooperations; 7. New initiatives, new controversies: Mocchi in the 1920s and 1930s; 7. Epilogue.

'Paoletti demonstrates how Mocchi not only adapts to the changing reality of the industry, but also proposes new business schemes that continually modify the general rules of the game. In a sense, the figure of Mocchi really works as a guide (or an excuse) to understand how the musical theater industry was shaped between Italy and South America in the first decades of the last century.' Pedro Augusto Camerata, Revista Argentina de Musicología