Lee Wilson is Head of Services, SEO, and member of the Operations team at the top 10 UK Search and Digital marketing agency, Vertical Leap. Alongside his extensive agency experience, Lee has also worked within the Financial Services sector and for his own digital marketing company. He has led numerous marketing, search and digital departments, delivering success to businesses from start-ups, entrepreneurs and SMEs, through to multinationals and global brands. He is the author of Tactical SEO: The Theory and Practice of Search Marketing (2016) and Data-Driven Marketing Content (Emerald, 2019).

• Chapter 1. An introduction to the website marketing ecosystemChapter 2. Website marketing pain points & fundamentalsChapter 3. The role of websites in today's marketingChapter 4. 30-minute actions methodologyChapter 5. 30-minute Social Media Marketing (SMM) actionsChapter 6. 30-minute Search Engine Optimization (SEO) actionsChapter 7. 30-minute Content Creation actionsChapter 8. 30-minute Content Marketing actionsChapter 9. 30-minute Pay-Per-Click Advertising (PPC) actionsChapter 10. 30-minute Conversion Rate Optimization (CRO) actionsChapter 11. 30-minute tips for the wider websiteChapter 12. Strategic thinking in 30 minutes

30-Minute Website Marketing is your new one-stop-shop for understanding digital marketing in bitesize chunks. If you’re looking to broaden your understanding of digital marketing and its place in business, you won’t go far wrong here. This book is packed full of information that’ll stand the test of time.Using his extensive expertise and knowledge, Lee Wilson has managed to create a book that captures the forms and functions of a wide-range of marketing channels without being overwhelming. I recommend you give this book a blast!