KENNETH W. EDWARDS became a top-producing real estate professional after a distinguished Air Force career. A Realtor and licensed real estate broker, he is a graduate of the Realtors Institute (GRI) and is a member of the Real Estate Educators Association and the National Association of Real Estate Editors. He is the Book Review Editor for Real Estate Professional magazine. Ken Edwards holds a doctorate in education from the University of California at Berkeley. He lives in Corvallis, Oregon.

• "Preface Acknowledgments 1. Is Real Estate for You? It’s a Great Life ... If It’s the Life For Which You’re Suited 2. Getting Your License Fun or Folly: Your Choice 3. Choosing a Company For Better or Worse, for Richer or Poorer ... 4. Getting Started on the Job Getting Organized and Beating the Drums 5. In the Beginning There Was . . . Agency The Real Estate Profession’s Identity Crises 6. Real Estate and the Technology Revolution 7. Listing Residential Property Finding the Sellers and Moving the Merchandise 8.. Selling Residential Property Finding the Buyers, Listening to Them, and Satisfying Their Needs 9. Listing and Selling Specialized Properties Custom-Built Homes, Investment Properties, Rural Properties, and More 10. Avoiding Problems Things to Watch Out For From Day One 11. Dealing With Difficult people and Difficult Situations Challenges - Not Problems (Right) 12. Client Follow-Up and Referrals Your Insurance Policy Against Lonely Days, Sleepless Nights, and a Penniless Old Age 13. Surviving Strategies for Staying Solvent and Staying Sane 14. Where To From Here? Long-Term Options for Your Career 15. The Roads Less Traveled Other Real Estate Career Possibilities 16. Special Messages for Special People From Fast Trackers to Retirees 17. Change Happens The Real Estate Profession’s Brave New World 18. A Final Encouraging Word How to Succeed in Real Estate by Really Trying Appendix A Survey Results Appendix B Real Estate Commissions Appendix C Real Estate Resources Appendix D Real Estate Pre Test Appendix E Stefan Swanepoel Real Estate Trends Report Appendix F Targeting Hispanics of Mexican Heritage to Expand Your Business"