Todd Boyd is the Katherine and Frank Price Endowed Chair for the Study of Race and Popular Culture and professor of critical studies in the University of Southern California, School of Cinematic Arts. He is also a media commentator and author whose six books include The Notorious PhD's Guide to the Super Fly '70s, The New H.N.I.C., and Am I Black Enough For You?

• Introduction to the Bison Books EditionIntroduction: The Playa's Life1. Young, Black, Rich and Famous: 'Ball, Hip Hop, and the Redefinition of the American Dream2. Don't Get High on Your Own Supply: The NBA's Image Problem Back in the Day3. That Ol' Black Magic and the Great White Hope: Basketball and Race in the Reagan Era4. Chocolate City: Georgetown and the Intelligent Hoodlums5. I Am: Hip Hop, the Individual, and the Culture of Michael Jordan6. My Detroit Playaz: Ballin' in the Motor City7. The Takeover: The Fab Five, Hip Hop, and College 'Ball8. Leaders of the New School: The Answer, "Karaoke Jordan," and the Modern-Day Balla9. Can It All Be So Simple? Internationally Known, Nationally Recognized, and Locally Accepted

"A powerful and provocative history of modern basketball and how issues of race, class and popular culture have played out both on and off the basketball court."—Publishers Weekly "An insightful look at how African American basketball players and rappers have gone from being reviled by mainstream audiences to being imitated around the world."—Essence "Boyd effortlessly threads the past thirty years of basketball culture, the cost of being outspoken, and the pressures of a power structure and media glare that both cheers and reviles."—Upscale

Todd Boyd is the Katherine and Frank Price Endowed Chair for the Study of Race and Popular Culture and professor of critical studies in the University of Southern California, School of Cinematic Arts. He is also a media commentator and author whose six books include The Notorious PhD's Guide to the Super Fly '70s, The New H.N.I.C., and Am I Black Enough For You?

• Introduction to the Bison Books EditionIntroduction: The Playa's Life1. Young, Black, Rich and Famous: 'Ball, Hip Hop, and the Redefinition of the American Dream2. Don't Get High on Your Own Supply: The NBA's Image Problem Back in the Day3. That Ol' Black Magic and the Great White Hope: Basketball and Race in the Reagan Era4. Chocolate City: Georgetown and the Intelligent Hoodlums5. I Am: Hip Hop, the Individual, and the Culture of Michael Jordan6. My Detroit Playaz: Ballin' in the Motor City7. The Takeover: The Fab Five, Hip Hop, and College 'Ball8. Leaders of the New School: The Answer, "Karaoke Jordan," and the Modern-Day Balla9. Can It All Be So Simple? Internationally Known, Nationally Recognized, and Locally Accepted

"A powerful and provocative history of modern basketball and how issues of race, class and popular culture have played out both on and off the basketball court."—Publishers Weekly "An insightful look at how African American basketball players and rappers have gone from being reviled by mainstream audiences to being imitated around the world."—Essence "Boyd effortlessly threads the past thirty years of basketball culture, the cost of being outspoken, and the pressures of a power structure and media glare that both cheers and reviles."—Upscale

Todd Boyd is the Katherine and Frank Price Endowed Chair for the Study of Race and Popular Culture and professor of critical studies in the University of Southern California, School of Cinematic Arts. He is also a media commentator and author whose six books include The Notorious PhD's Guide to the Super Fly '70s, The New H.N.I.C., and Am I Black Enough For You?

• Introduction to the Bison Books EditionIntroduction: The Playa's Life1. Young, Black, Rich and Famous: 'Ball, Hip Hop, and the Redefinition of the American Dream2. Don't Get High on Your Own Supply: The NBA's Image Problem Back in the Day3. That Ol' Black Magic and the Great White Hope: Basketball and Race in the Reagan Era4. Chocolate City: Georgetown and the Intelligent Hoodlums5. I Am: Hip Hop, the Individual, and the Culture of Michael Jordan6. My Detroit Playaz: Ballin' in the Motor City7. The Takeover: The Fab Five, Hip Hop, and College 'Ball8. Leaders of the New School: The Answer, "Karaoke Jordan," and the Modern-Day Balla9. Can It All Be So Simple? Internationally Known, Nationally Recognized, and Locally Accepted

"A powerful and provocative history of modern basketball and how issues of race, class and popular culture have played out both on and off the basketball court."—Publishers Weekly "An insightful look at how African American basketball players and rappers have gone from being reviled by mainstream audiences to being imitated around the world."—Essence "Boyd effortlessly threads the past thirty years of basketball culture, the cost of being outspoken, and the pressures of a power structure and media glare that both cheers and reviles."—Upscale