Yield Management
Strategies for the Service Industries
Häftad, Engelska, 2001
Av Ian Yeoman, Una McMahon, Anthony Ingold, Ian (VisitScotland) Yeoman, Una (University of Ulster) McMahon, Anthony (Consultant) Ingold, Anthony Ingold
1 769 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.
Produktinformation
- Utgivningsdatum2001-02-15
- Mått167 x 25 x 238 mm
- Vikt640 g
- FormatHäftad
- SpråkEngelska
- Antal sidor368
- Upplaga2
- FörlagCengage Learning
- ISBN9780826448255