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368 sidor
2001

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

Författare: Ian Yeoman, Una McMahon, Anthony Ingold, Ian Yeoman, Una McMahon
Format: Pocket/Paperback
ISBN: 9780826448255
Språk: Engelska
Antal sidor: 368
Utgivningsdatum: 2001-02-15
Förlag: Cengage Learning