Yield Management

Strategies for the Service Industries

Häftad, Engelska, 2001

Av Ian Yeoman, Una McMahon, Anthony Ingold, Ian (VisitScotland) Yeoman, Una (University of Ulster) McMahon, Anthony (Consultant) Ingold, Anthony Ingold

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This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

Produktinformation

Utgivningsdatum2001-02-15
Mått167 x 25 x 238 mm
Vikt640 g
FormatHäftad
SpråkEngelska
Antal sidor368
Upplaga2
FörlagCengage Learning
ISBN9780826448255

Tillhör följande kategorier

Projektledning inom Ekonomi och ledarskap
Servicesektorn inom Ekonomi och ledarskap
Ledarskapsböcker inom Ekonomi och ledarskap

Introduction.PART I: THE PRINCIPLE OF YIELD MANAGEMENT.1. A Strategic Approach to Yield Management.2. Economic Theory of Pricing for the Hospitality and Tourism Industry.3. Legal Aspects.4. Quantitative Aspects of Yield Management.PART II: MODELS OF YIELD MANAGEMENT.5. Perspectives on Pricing Decision in the Inclusive Holiday Industry.6. Defining Yield Management and Measuring Its Impact on Hotel Performance.7. MERLIN: Model to Evaluate Revenue and Loadings for Intercity.PART III: DECISION-MAKING.8. Decision-Making.9. Productivity and Yield Management.10. Computerized Yield Management Systems: Lessons from the Airline Industry.11. Revenue Management over the Internet: A Study of the Irish Hotel Industry.12. The Use of Marketing Information Systems and Yield Management in the Hospitality Industry.PART IV: SERVICE SECTOR INDUSTRIES.13. Yield Management and the Airline Industry.14. Yield Management in Budget Airlines.15. Revenue Management in Scottish Visitor Attractions.16. Yield Management Practices.17. Application of Yield Management to the Hotel Industry.18. Yield Management and the Restaurant Industry.19. Capacity Management in the Cruise Industry.20. Capacity Management in the Football Industry.21. Conference Sector Capacity Management.

Introduction. Part I: The Principle of Yield Management. A Strategic Approach to Yield Management. Economic Theory of Pricing for the Hospitality and Tourism Industry. Legal Aspects. Quantitative Aspects of Yield Management. Part II: Models of Yield Management. Perspectives on Pricing Decision in the Inclusive Holiday Industry. Defining Yield Management and Measuring Its Impact on Hotel Performance. MERLIN: Model to Evaluate Revenue and Loadings for Intercity. Part III: Decision-Making. Decision-Making. Productivity and Yield Management. Computerized Yield Management Systems: Lessons from the Airline Industry. Revenue Management over the Internet: A Study of the Irish Hotel Industry. The Use of Marketing Information Systems and Yield Management in the Hospitality Industry. Part IV: Service Sector Industries. Yield Management and the Airline Industry. Yield Management in Budget Airlines. Revenue Management in Scottish Visitor Attractions. Yield Management Practices. Application of Yield Management to the Hotel Industry. Yield Management and the Restaurant Industry. Capacity Management in the Cruise Industry. Capacity Management in the Football Industry. Conference Sector Capacity Management.