Writing Effectively in Print and on the Web

Rebecca Blakiston is a user experience librarian at the University of Arizona Libraries. As of 2016, she leads a web team dedicated to improving the user experience through better content, design, and architecture. For six years prior, she provided oversight, management, and strategic planning for the library website as website product manager.

• DedicationList of TablesPrefaceAcknowledgmentsChapter 1. Why Good Writing MattersChapter 2. Knowing Your ReadersChapter 3. Defining Your Message and PurposeChapter 4. Keeping It SimpleChapter 5. Using Authentic and Active VoiceChapter 6. Writing Titles and HeadingsChapter 7. Using Lists and TablesChapter 8. Writing Information and InstructionsChapter 9. Writing FormsChapter 10. Writing for the WebChapter 11. Writing for Emails and Other Messaging SystemsChapter 12. Implementing Voice and ToneChapter 13. Formatting Your ContentChapter 14. Refining Your ProcessIndexAbout the Author

One thing I didn’t learn in library school was this - librarians are writers. We write a LOT. I’ve written articles, blog posts, website language, signage, instructions and tip sheets, directions, RFPs, and white papers for the Board of Trustees. And email. Lots and lots of email! This book is packed with practical ways to improve your writing, no matter where that writing appears.