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The written word is our primary tool for communication – with colleagues, administrators, stakeholders, and users. Poor use of words can lead to misunderstandings and inefficiencies. Writing effectively will help you be a stronger colleague, manager, and librarian. In this book, you will learn how to:Define your audience and your primary messagesSimplify your writing so that it is succinct and understandableStructure your written content so that it is most usable and accessible to your audienceApproach different forms of writing in a way that is most effective to getting your message acrossEstablish a voice and tone that reflects the identity of your organization and yourself as a professionalThe book covers writing for both print and Web-based publications and is aimed at all types of libraries.
Rebecca Blakiston is a user experience librarian at the University of Arizona Libraries. As of 2016, she leads a web team dedicated to improving the user experience through better content, design, and architecture. For six years prior, she provided oversight, management, and strategic planning for the library website as website product manager.
DedicationList of TablesPrefaceAcknowledgmentsChapter 1. Why Good Writing MattersChapter 2. Knowing Your ReadersChapter 3. Defining Your Message and PurposeChapter 4. Keeping It SimpleChapter 5. Using Authentic and Active VoiceChapter 6. Writing Titles and HeadingsChapter 7. Using Lists and TablesChapter 8. Writing Information and InstructionsChapter 9. Writing FormsChapter 10. Writing for the WebChapter 11. Writing for Emails and Other Messaging SystemsChapter 12. Implementing Voice and ToneChapter 13. Formatting Your ContentChapter 14. Refining Your ProcessIndexAbout the Author
One thing I didn’t learn in library school was this - librarians are writers. We write a LOT. I’ve written articles, blog posts, website language, signage, instructions and tip sheets, directions, RFPs, and white papers for the Board of Trustees. And email. Lots and lots of email! This book is packed with practical ways to improve your writing, no matter where that writing appears.
