Write Your Business Plan

For more than four decades, Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media family; Entrepreneur magazine, Entrepreneur.com, Entrepreneur Press, and our industry partners to point them in the right direction. The Entrepreneur Media family is regarded as a beacon within the small to midsized business community, providing outstanding content, fresh opportunities, and innovative ways to push publishing, small business, and entrepreneurship forward. Entrepreneur Media, Inc. is based in Irvine, CA and New York City. Eric Butow is the CEO of Butow Communications Group (BCG), an online marketing ROI improvement firm in Jackson, California. Eric has authored or co-authored numerous books since 2000.His latest titles include Pro iOS Security and Forensics (Apress), Programming Interviews for Dummies (Wiley), Instagram for Dummies (Wiley), and Ultimate Guide to Social Media Marketing (Entrepreneur Press).When Eric isn't writing or running his business, you'll catch him enjoying time with friends, enjoying the weather of the Sierra foothills, and helping his mother run her infant and toddler daycare business.Jesse Draper is a founding partner of Halogen Ventures and focused on early stage investing in consumer technology companies led by female and co-ed teams. Draper is a Kauffman Fellow and 4th generation venture capitalist. She is a fierce advocate for investing in women and the opportunity for using technology and innovation to solve some of the biggest issues facing women and families today. Selected as one of the top 10 early stage female investors by Business Insider, Draper was also listed by Marie Claire magazine as one of the ‘50 Most Connected Women in America’.

• ForewordPhase 1: Your Foundation Comes FirstChapter 1: Building Brick by BrickChapter 2: One Plan Does Not Fit AllChapter 3: Line Up Your DucksChapter 4: Digging for DollarsChapter 5: Put Your Plan to WorkPhase 2: Framing Your PlanChapter 6: Executive Summaries Sell IdeasChapter 7: Management Makes MoneyChapter 8: What Do You SellChapter 9: Rising Industry TrendsChapter 10: Marketing: The Plan within Your PlanChapter 11: How Does Your Business WorkChapter 12: Show Them the MoneyPhase 3: Turn On the LightsChapter 13: You Only Make a First Impression OnceChapter 14: Information Grows Money