Word Association Thematic Analysis

Mike Thelwall, Professor of Data Science, leads the Statistical Cybermetrics Research Group at the University of Wolverhampton, UK. He has developed free software and methods for social media sentiment analysis and for systematically gathering and analyzing web and social web data. He is particularly interested in social science applications of web data. His program SentiStrength is sold commercially, given free to academics, and used in several academic social media analysis toolkits. He has co-authored hundreds of refereed journal articles and has written three books. He is an associate editor of the Journal of the Association for Information Science and Technology and sits on four other editorial boards.

• Acknowledgments.- Introduction.- Data Collection with Mozdeh.- Word Association Detection: Term Identification.- Word Association Contextualization: Term Meaning and Context.- Word Association Thematic Analysis: Theme Detection.- Word Association Thematic Analysis Examples.- Comparison Between WATA and Other Methods.- Ethics.- Project Planning.- Summary.- References.- Author Biography.