Agata Niemczyk is an Associate Professor in the Department of Tourism at the Krakow University of Economics, Poland.Zofia Gródek-Szostak is an Assistant Professor in the Department of Economics and Enterprise Organization at the Krakow University of Economics, Poland.Renata Seweryn is an Associate Professor in the Department of Tourism at the Krakow University of Economics, and the Plenipotentiary of the Krakow University of Economics Rector for the Quality of Education, Poland.Urszula Grzega is an Associate Professor in the Department of Consumer Research at the University of Economics in Katowice, Poland.