Winning in the New Global Business Landscape

This book explores the symbiotic relationship between Technology, Infrastructure, Geopolitics, and Harnessed Talent (TIGHT), emphasizing its significance in the modern world. Illuminating the challenges and opportunities within this new global landscape, it offers an alternative lens for evaluating globalization and competitiveness while proposing a rationale for expanding the number of nations identified as emerging markets, with clear justification for the classification. The authors dissect each of the four variables, analyzing their interactions through case studies and scenarios, and by identifying prevailing trends and challenges. This work is crucial for understanding intricate global interactions, guiding strategic planning, mitigating risks, fostering innovation, promoting ethical practices, and preparing for future challenges. Arguing that the business world is shifting from a focus on profit and resources optimization to resilience and effectiveness, this book will aids researchers as well as executives in evaluating the merits and drawbacks of global expansion strategies.