Winning in Emerging Markets

A Road Map for Strategy and Execution

Inbunden, Engelska, 2010

Av Tarun Khanna, Krishna G. Palepu, Krishna G Palepu

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Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu -- both well respected thinkers on the subject -- argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a company's progress in developing economies is to first asses the area's lack of institutional infrastructure--and then to formulate strategies around what the authors call "institutional voids" to the firm's advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders.Winning in Emerging Markets serves as a playbook for measuring a market's potential and for crafting a strategy to succeed there.

Produktinformation

Utgivningsdatum2010-04-28
Mått155 x 234 x 29 mm
Vikt481 g
FormatInbunden
SpråkEngelska
Antal sidor272
FörlagHarvard Business Review Press
ISBN9781422166956

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Table of contents Chapter One: Introduction Chapter Two: The Nature of Institutional Voids in Emerging Markets Chapter Three: Spotting and Responding to Institutional Voids Chapter Four: Exploiting Institutional Voids as Business Opportunities Chapter Five: Multinationals in Emerging Markets Chapter Six: Emerging Giants: Competing at Home Chapter Seven: Emerging Giants: Going Global Chapter Eight: The Emerging Arena

From the authors: "The crux of this book is to advance a structural framework for thinking about the nature and extent of differences between emerging markets and mature markets on the one hand, and among emerging markets on the other." Praise for Winning in Emerging Markets: "The authors provide a road map for assessing the potential of emerging markets and for crafting strategies to succeed in them." - Strategic Finance "The scope of this book's research is broad and deep, the authors' thinking is deliberate and well tested, and the result is a compelling must-read for any leader who is seeking sustainable growth in dynamic emerging markets." --Muhtar Kent, Chairman and CEO, The Coca-Cola Company "Learning to compete in emerging markets is one of the greatest challenges facing global businesses today. In this book, Tarun Khanna and Krishna Palepu show leaders how to navigate the different operating conditions in these markets and how to take advantage of the tremendous growth opportunities they offer in the twenty-first century." --Dominic Barton, Worldwide Managing Director, McKinsey & Company "Emerging markets have piqued the interest of many business scholars. Much has been written about them, but this book is unique in that it proposes an actionable framework for assessing the challenges and opportunities associated with the institutional voids in such markets." --N. R. Narayana Murthy, founder and Chairman, Infosys