Winning in Asia, U.S. Style

VINOD K. AGGARWAL is Professor in the Department of Political Science, Affiliated Professor of Business and Public Policy in the Haas School of Business, and Director of the Berkeley Asia Pacific Economic Cooperation Study Center (BASC) at the University of California at Berkeley. He is the founder and Editor-in-Chief of the journal Business and Politics. Aggarwal's books include Liberal Protectionism, International Debt Threat, Debt Games, Le Renseignement Stratégique d'Entreprise, Crafting Nested Institutions, Les Horloges Sociales de la Confrontation, and Asia Pacific Crossroads.

• PART I: THEORETICAL FRAMEWORK Analyzing American Firms' Market and Nonmarket Strategies in Asia; V.K.Aggarwal U.S. Foreign Direct Investment in Asia; S.Urata PART II: CASE STUDIES American Presence in Accountancy Services in Japan; F.Kimura Finding the Right Chemistry: The U.S. Chemical Industry in Asia; K.Lin The American Automobile Industry in Asia; B.Crawford & N.Biziouras American Telecommunications in Japan; T.Yamada American Software in Asia: Enterprise Software in Japan and Beyond; T.Nakagawa Market and Nonmarket Strategies of the U.S. Electronics Industry; J.Ravenhill PART III: CONCLUSION Lessons from American Firms' Strategies in Asia; V.K.Aggarwal

"Competitive success in Asia requires much for which standard Western texts just don't provide the answers. Winning in Asia, American Style combines a mature sense of how local politics, culture, and organization impact on foreign firms, and a clear-headed, realistic understanding of what corporate strategy requires. The cases, selected by one of America's leading political economists, are well-done, and well-integrated with the overall argument." - Kent Calder, Director of the U.S.-Japan Program, Princeton University. "Creating a viable business strategy in Asia is a complex endeavor. A combination of market and non-market related strategies are required for effective entry and competition in these markets. Winning in Asia, U.S. Style provides a comprehensive look at how U.S. firms can and have successfully competed in Asia. Aggarwal's work is a must-read for anyone who wants to know how entry into Asia is really done.'" -Paula Stern, President of the Stern Group and former Chairwoman of the U.S. International Trade Commission