The book provides good and inspiring reading on various topics concerning language in social life. ... [I]t covers a broad spectrum ... from linguistic ethnography, correctness, language variety and change, writtenness and spokenness to multilingualism, translanguaging, language myths, language at school and at work – all this with a clear focus on pragmatics and applied linguistics. ... English & Marr strive for linguistic awareness, and they passionately plead for awareness raised towards language in everyday communication. Whoever reads this book, is richly rewarded by a variety of information and stimulating discussions.