Del i serien Chandos Information Professional Series

Why Blog?

Motivations for Blogging

Häftad, Engelska, 2010

739 kr

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'Weblogging' or ‘blogging’ has joined e-mail and Internet home pages as one of the most popular uses of the Internet. This book focuses on the British blogosphere, comparing British bloggers to the more researched US. Motivations covered include the desire to connect with others online, the need to express opinions or blow off steam, or to share experiences, and a growing financial motivation in the blogosphere. Other motivations explored include a desire to become a ‘citizen journalist’, a need for validation, the commercial possibilities of blogging and the possibility of turning your blog into a published ‘book’.

Produktinformation

Utgivningsdatum2010-06-09
Vikt300 g
FormatHäftad
SpråkEngelska
SerieChandos Information Professional Series
FörlagWoodhead Publishing Ltd
ISBN9781843345831

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Dr Sarah Pedersen is a Reader in the Department of Communication, Marketing and Media, The Aberdeen Business School, at The Robert Gordon University in Aberdeen, where she is Course Leader of the MSc in Publishing Studies. Her research and teaching interests include computer-mediated communication, media history and gender and the media and she has published extensively on the subjects of UK blogging, women and blogging and women’s use of mass media. She is currently the Chair of the UK Association for Publishing Education (UK APE).

AcknowledgementsAbout the authorChapter 1: IntroductionWhat is a blog?Early research on the blogosphereResearch on the British blogosphereThe aim of this bookChapter 2: The journal blog: a traditional form mediated by the InternetThe diary genreThe online diaryChapter 3: The journalism motivationLetters to the editorMaking your voice heard: citizen journalismMainstream media responseRedressing the mainstream mediaBlogging politiciansBlogging as creative writingChapter 4: Beneficial bloggingThe blogging personalityLetting it all outPositive feedback from readersKeeping in touch with friendsFinding new friendsChapter 5: Do privacy concerns impact on blogging motivations?Secret from friends and familySecret from employersChapter 6: The money motiveAdvertisingBlooksChapter 7: Blogs as toolsBlogs as tools for teaching and learningAcademic blogsInformation gatheringChapter 8: Doing it for different reasons I: women’s motivations for bloggingMale dominanceWomen’s motivations for bloggingBlogroll differencesChapter 9: Doing it for different reasons II: Americans and BritsDemographic differencesPerceptions of bloggingSatisfactions from bloggingBlogroll differencesNoteConclusionsBibliographyIndex