White Space Is Not Your Enemy

A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia Design

Inbunden, Engelska, 2024

Av Rebecca Hagen, Kim Golombisky, Sky Lake Studio) Hagen, Rebecca (President & Principle designer, USA) Golombisky, Kim (Univ. of South Florida

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DESIGNING a website or brochure without an art background? Then step away from the computer and read this engaging conversational introduction to visual communications first. Written for the beginner, White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces the concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. This beautifully illustrated full-color book covers all of the basics to help you develop your eye and produce evocative designs that work.Topics include:What is design?Predesign research & brainstormingThe elements & principles of designLayouts for impactGetting along with typeChoosing & using colorWorking with photos & illustrationsCreating infographicsDesigning for web & social media

Produktinformation

Utgivningsdatum2024-12-10
Mått191 x 235 x undefined mm
Vikt800 g
FormatInbunden
SpråkEngelska
Antal sidor288
Upplaga4
FörlagTaylor & Francis Ltd
ISBN9781032104355

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This go-to resource offers a seamless balance of design history, industry-specific terminology, and creative inspiration.— Sarah Johnson, School of Communication & Media, Kennesaw State UniversityI always assign White Space when teaching visual design, as it gives my classes foundational principles and a shared design vocabulary.— Lauren E. Cagle, Department of Writing, Rhetoric, and Digital Studies, University of KentuckyWhite Space has been incredibly useful as I teach my Media Design classes, and our students consistently say it’s the best textbook they’ve ever had.—Emily Kinsky, Department of Communication, West Texas A&M UniversityA great book that simplifies the concepts and illustrates them! A must book.—Scott Farrand School of Journalism and Mass Communications, University of South Carolina