When MBAs Rule the Newsroom

Doug Underwood is professor of communication at the University of Washington at Seattle.

• The party is over - where are the readers?; the marketers and managers move in; inside the managed newsroom; the historical roots of the marketing and management revolution; imitations of the tube; managers and the mind of the computer; the think tanks spread the word; the cult of colourful tidbits; what newspapers - and newspaper reporters - don't tell us about newspapers; the new daily newspaper newsroom - and what our research tells us about it; how much news is news?; fear and the future of newspapers; fighting the good fight within; the future of the word.