What You Need to Know about Starting a Business

Kevin Duncan is a business adviser, marketing expert, motivational speaker and author. He spent 20 years in advertising and marketing, and has now runs his own consultancy, Expert Advice, working as an independent troubleshooter. Recent clients include BT, Mediacom, Saatchi & Saatchi, News International and Orange.

• Introduction 1 1 – The Idea 72 – The Business Plan 373 – Laws and Systems 634 – The Money Bit 815 – Sales and Marketing 1056 – People 1357 – Growth and Durability 1578 – Lifestyle Matters 177Index 205

"This is an excellent introduction to what you need to know if you are starting a business." (The Market, November 2011) "... summarises all the essential information you need to start your own business into a concise and easy—'to-read book." (Flybe, January 2012)