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THINKERS 50 TOP 10 BEST NEW MANAGEMENT BOOKS 2025 LONGLISTED FOR THE 2025 PORCHLIGHT BUSINESS BOOK AWARDSINTERNATIONAL BOOK AWARDS FINALISTHarness emerging technologies for business success while putting the human firstIn What Matters Next: A Leader's Guide to Making Human-Friendly Tech Decisions in a World That's Moving Too Fast, renowned author and consultant Kate O'Neill delivers a roadmap to achieve business growth, transformation, and innovation through the use of emerging technologies—but crucially, in a human-centric manner that benefits both business and humanity. Drawing on her experience working with organizations like Google, Yale, and the United Nations, O'Neill offers a unique blend of strategic guidance, ethical considerations, and practical application to help organizations not just survive, but thrive through bold and empathetic leadership.In this book, readers will learn about: Making better strategic decisions by moving from questions, to insights, to “Bankable Foresights”Creating a model that aligns focus, purpose, values, and resources across an organizationUnderstanding the intersection and potential harmony of human knowledge and machine intelligenceEnsuring digital transformation and innovation efforts frame the future in human termsWhat Matters Next is an essential read for all business leaders and individuals interested in the impact of emerging technology on business and humanity and seeking to effect positive change for the benefit of all.
KATE O’NEILL is the CEO of the technology and strategy consulting firm, KO Insights, where she provides leaders with strategies on how to navigate the uncertainties that come with such a rapidly changing landscape. Her clients include Google, IBM, Coca Cola, McDonalds, Yale, and the United Nations.
Table of Figures xiiiPreface xvIntroduction A Brighter Future Requires Better Decisions 1Part I A World That’s Moving Too Fast 11Chapter 1 The Conflicting Challenges of Leading in the Too-Fast World 13Chapter 2 Future Visioning: Transforming the Unknown into the Foreseeable 39Part II Making Human-Friendly Tech Decisions 53Chapter 3 Future-Ready Decision-Making at Scale: The Insights-Foresights Model 55Chapter 4 Through-Line Thinking: Ethical Impacts and Beyond 85Chapter 5 Ethical Acceleration: Making Human-Friendly Tech Decisions Better and Faster 131Chapter 6 Future-Ready Evolution 163Part III A Leader’s Guide to the Future 189Chapter 7 The Leadership That Matters Next 191Conclusion: Building a More Human-Friendly World 215Appendix: Creating Your “What Matters Next” Action Plan 221References 223About the Companion Website 231Acknowledgments 233About the Author 235Index 237