Julian Hanich is Associate Professor of Film Studies at the University of Groningen. He is author of The Audience Effect: On the Collective Cinema Experience and Cinematic Emotion in Horror Films and Thrillers: The Aesthetic Paradox of Pleasurable Fear.Martin P. Rossouw is Senior Lecturer in the Department of Art History and Image Studies at the University of the Free State, South Africa. He is author of Transformational Ethics of Film: Thinking the Cinemakeover in the Film-Philosophy Debate.