What Do Corporations Want?

Communicative Capitalism, Corporate Purpose, and a New Theory of the Firm

Häftad, Engelska, 2025

AvTimothy Kuhn,Timothy (University of Colorado Boulder) Kuhn

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Winner of the National Ccommunication Association's Outstanding Monograph award, Organizational Communication Division, 2025'Corporate purpose' has become a battleground for stakeholders’ competing desires. Some argue that corporations must simply generate profit; others suggest that we must make them create social change.Leading organization studies scholar Timothy Kuhn argues that this 'either/or' thinking dramatically oversimplifies matters: today’s corporations must be many things, all at once.Kuhn offers a bold new Communicative Theory of the Firm to highlight the authority that creates corporations’ identities and activities. The theory provides a roadmap for navigating that battleground of competing desires to produce more responsive corporations.Drawing on communicative and new materialist theorizing, along with three insightful case studies, this book thoroughly redefines our understandings of what corporations are 'for'.

Produktinformation

Utgivningsdatum2025-09-16
Mått236 x 156 x 18 mm
Vikt406 g
FormatHäftad
SpråkEngelska
Antal sidor258
FörlagBristol University Press
ISBN9781529214284

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Introduction1. New Forms of Value Generation under Communicative Capitalism2. Why an Alternative Theory of the Firm?3. Assembling an Analytical Apparatus: CCO Encounters Deleuzian New Materialism4. A Communicative Theory of the Firm5. Boundarying: Inclusion and Exclusion in Dynamic Capability (Re)Development6. Branding: Hindering Heterarchy in a Startup Accelerator7. Binding: Collective Atomization and B Corps8. A New Future for the Theory of the Firm

"The book introduces a novel lens for examining firms as communicative and political entities. Kuhn’s approach departs from dominant economic and strategic management theories of the firm, which often assume coherent firm objectives or focus on structural features such as inputs, contracts, and resources. By foregrounding communication and authority, Kuhn offers a more fluid, dynamic, and sociopolitical account of organizational purpose", Administrative Science Quarterly.

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