Web Survey Methodology

• Chapter 1: Survey research and web surveysDefinition and typologyWeb survey processEvolution of web surveys, applications and related practicesChapter 2: Pre-fieldingMode elaborationSamplingQuestionnaire preparationTechnical preparationsNonresponse strategyGeneral managementChapter 3: FieldingRecruitingMeasurementProcessing and monitoringChapter 4: Post-fieldingData preparationPreliminary resultsData exporting and documentationChapter 5: Selected topics in web survey implementationSmartphones, tablets and other devicesOnline panelsWeb survey softwareChapter 6: Broader context of web surveysBroader methodological contextWeb surveys within the project management frameworkThe web survey professionWeb survey bibliographyChapter 7: Future of web surveysGeneral technological developmentsWeb survey softwareMethodologyBroader business and societal issuesChapter 8: Conclusions

This is an excellent, academic standard, book that every serious market researcher should own and consult. The authors have compiled an immense amount of useful and well-referenced information about every aspect of web surveys, creating an invaluable resource.