War Against the BBC

Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School and former chairman of Which? His previous books include Television and Its Audience, Simply Better and The 12 Powers of a Marketing Leader.Peter York is a cultural commentator, management consultant, author and broadcaster. His previous books include The Official Sloane Ranger Handbook and Authenticity Is a Con. He is the President of the Media Society.

This book's value lies in its steady accumulation of myth-busting data ... its urgent conclusion establishes just how much Britain stands to lose if the BBC as we know it falls.