Voices for Transgender Equality

Transgender rights have emerged as an important topic of everyday conversation across the country in recent years and become, in many ways, the flashpoint du jour of the American culture wars. During the Trump presidency in particular, transgender people were thrust onto the center stage of US politics. Faced with unrelenting hostility and an increasingly complicated media system, transgender activists crafted new communication strategies to fight for their equality, stall attempts to undermine their rights, and win the support of large swathes of the public.In Voices for Transgender Equality, Thomas J Billard offers an insider's view into transgender activism during the first two years of the Trump administration. Drawing on extensive on-the-ground observation at the National Center for Transgender Equality, Billard shows how these activists developed an unlikely blend of online and offline strategies to saturate a diverse ecology of national news outlets, local and community media outlets across the country, and both public and private conversations across multiple social media platforms with voices in support of their cause. Moreover, these activists navigated the complex flows of information and ideas among these different domains of the communication system as they worked to shape the national conversation on transgender rights. As Billard argues, this movement occurred at a very particular time in the development of the media system, with "new" media shaping the movement in important ways that are both generalizable to other social movements and unique to transgender activism. Including rich storytelling and insightful analysis, Voices for Transgender Equality makes a compelling case of what it takes to make social and political change in a world transformed by digital media. Along the way, Billard provides key insights into the new business-as-usual of mediated politics and valuable lessons for more effective activism.