Vision, Mission, Objectives

Debra Allcock Tyler is CEO of the Directory of Social Change and an experienced chair and trustee of many charities over her long career. Author of several books on management and leadership, she has many years' experience of training and coaching boards, chief executives and top teams. She is a popular public speaker, has a regular monthly column in Third Sector magazine and has appeared on Radio 4's The Moral Maze.

• What does it cover?*Do you need to have a vision?*Whose job is it to develop, the mission, vision and strategic objectives?*What is a vision?*What is a mission?*What are strategic objectives?

'This superb Speed Read can be read quickly and is easy to understand. It covers everything a charity needs to know to achieve a first-class vision, mission and set of objectives in no time at all. I will definitely be following the advice and discussing it with our board.' Gerry Lejeune OBE DL, Chief Executive, Berkshire Community Foundation; 'This is a brilliant, pragmatic, and accessible guide for any leader who wants to point their organisation in the right direction. Reading it, I can imagine Debra sitting alongside me explaining how to set a realistic and inspiring vision, mission and strategic objectives and, crucially, how to deploy and embed them across my organisation. All new and experienced charity leaders should have this book easily at hand!' Naomi Dickson, Chief Executive, Jewish Women's Aid