Vicarious Consumers

Manuel Pérez-García (www.manuelperezgarcia.eu) is lecturer at Renmin University of China. He graduated in history from the Universidad de Murcia, Spain, obtained his doctorate degree in economic history at the European University Institute (Florence, Italy) and was visiting scholar at the University of California, Berkeley. He is the author of the book Armas, limpieza de sangre y linaje. Reproducción social de familias poderosas de Murcia (siglos XVI-XIX).

• Introduction; I: The History of Consumption: Debates, Theories, Methods, Sources and Data Bases; 1: Studies on Consumption and Material Culture to Date; 2: Sources and Methodology; II: Consumption and Stereotypes in Eighteenth-century Mediterranean Europe: the Case of South-eastern Spain; 3: Socio-political Rules and Fashions: the Intervention of the State; 4: The Development of Global Models: Transforming Dress as a Means to Control Consumption; III: French Traders and Western Mediterranean Commerce in a Global Context (1730–1808); 5: The Roux-Frères Company, French Trade Networks and the Spanish Mediterranean Import-Export Market; 6: The Circulation of Trans-national Goods from Marseille to Spain; IV: Examining the ‘Consumer' and ‘Industrious' Revolution in South-eastern Spain: the Kingdom of Murcia (1730–1808); 7: Consumer Behaviour in South-eastern Spain: Channels of Diffusion, Household Economy and Fashions; 8: The Trans-cultural Circulation of New Fashions in Urban and Rural Spaces; V: General Conclusions

’...this book is worth reading. It manages to combine numerous sources, as well as handling an extensive bibliography and different approaches. It employs an econometric approach to measure consumer behaviour in southern-eastern Spain. It also analyses the merchant circuits in the Mediterranean from a social perspective, that is, from the point of view of both consumers and merchants, as well as taking into consideration gender, social strata, and changes in tastes and fashions that led to a better connected and global world.’ Economic History Review