Dr. Friedrich Glauner studied philosophy, science of religions, economics, history and semiotics in Cologne, Berlin, Berkeley, London and St. Gallen. He worked for 18 years as entrepreneur, manager and CEO in family run enterprises. For seven years he lectured in philosophy and semiotics in Berlin. Presently he lectures values driven management and strategy building at the Global-Ethos Institute in Tübingen and other universities. With his strategy boutique "Cultural Images" he serves corporations and institutions setting up values cockpits for ethicological business models and future viable business managemet.