Ortlieb and Cheek's (Eds.), (2012) new book, Using Informative Assessment Toward Effective Literacy Instruction, is a practical guide for school-based and university-based educators to consult when looking for a book that explains the why's of literacy assessment, the selection of assessments, and the connections between the use of literacy assessments and literacy instruction. Written in an accessible voice and style, this book is destined to become a desk reference for practicing educators around the nation and globe - a real keeper! D. Ray Reutzel, Ph.D. Emma Eccles Jones Endowed Chair Professor of Early Literacy Education