Using Focus Groups in Research

Häftad, Engelska, 2003

589 kr

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Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced

Produktinformation

Utgivningsdatum2003-12-01
Mått138 x 216 x 6 mm
Vikt152 g
FormatHäftad
SpråkEngelska
SerieContinuum Research Methods
Antal sidor104
FörlagBloomsbury Publishing PLC
ISBN9780826464729

Tillhör följande kategorier

1. Introducing focus groups-Preliminaries and definitions-What kind of focus group-Focus groups as a qualitative research method in the social sciences2. Benefits and limitations of focus group methodology-When to use groups and for what kinds of questions-Limitations of focus groups3. Planning and organising focus groups-Selecting the participants-The role of the moderator-Selecting a location and other praticalities of setting up focus groups-Ethical issues4. Developing and asking questions-The topic guide of questioning route-Types of questions-Kinds of questions5. Conducting focus groups-Before the focus group session-Stages of the focus group session-After the session6. Analysing focus group dataFurther readingReferences

'Intended as an introduction to Focus Groups for research students, this book is a god-send for anyone considering the pros and cons of this approach, and a valuable practical toolkit for putting focus groups together. Its academic background makes this even more useful. It is properly referenced throughout, and sufficiently rigorous for its stated purpose - supporting MPhil and PHD students. Despite this - or perhaps because of it - it is written in clear, accessible English and introduces all the necessary concepts as it goes along.'