From the reviews: "'Using discrete choice experiments to value health and health care' is a highly valuable text devoted to discussion on utility of Discrete Choice Experiments (DCEs) as an economic assessment technique when measuring health-care benefits. ... The book is aimed to new readers in Discrete Choice Experiments in health care as a review of several fields of research from the perspective of the human behaviour." (Ramon Alvarez-Esteban, International Review on Public and Nonprofit Marketing, Vol. 5, 2008)