User Engagement Research and Practice

Inbunden, Engelska, 2025

649 kr

Beställningsvara. Skickas inom 10-15 vardagar

Fri frakt för medlemmar vid köp för minst 249 kr.

This book presents a holistic overview of user engagement, which has become an increasingly important subject for a variety of industry and academic fields, including engineering, computer science, and information science.

Produktinformation

Utgivningsdatum2025-03-16
Mått168 x 240 x 13 mm
Vikt383 g
FormatInbunden
SpråkEngelska
SerieSynthesis Lectures on Information Concepts, Retrieval, and Services
Antal sidor100
FörlagSpringer International Publishing AG
ISBN9783031809156

Tillhör följande kategorier

Tillämpad datateknik inom Data och it
Försäljning och marknadsföring inom Ekonomi och ledarskap
Systemvetenskap och AI inom Data och it
Databaser inom Data och it
Människa – datorinteraktion inom Data och it

Heather O'Brien, Ph.D., is a Full Professor at the School of Information at the University of British Columbia, where she teaches and researches in the areas of human information interaction and research methods. Dr. O’Brien has contributed numerous highly cited, referred journal and conference publications, and her research interests include building a sound theoretical foundation for the study of user engagement (UE); developing, evaluating, and promoting effective methodological tools and techniques for its measurement; and exploring the role of UE as a mediator for learning, quality of life, and knowledge sharing outcomes with digital information and health applications. Her User Engagement Scale (UES), a valid and reliable experiential questionnaire designed to understand digitally mediated user experiences, is used internationally and has been translated into multiple languages.