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Us against Them: The Political Culture of Talk Radio examines the phenomenon of talk radio and the role that it plays in the American political process as well as popular culture. Among the central questions addressed is a basic one regarding why people choose to listen to political talk instead of music. Do they listen to get objective information on both sides of political issues to help them make their own voting decisions, or do they seek out the hosts and content that simply validates their own beliefs? After a consideration of the history of talk radio as well as where the industry stands today in terms of audience demographics and advertiser support, Randy Bobbitt takes a theoretical look at how talk radio may or may have not impacted political issues and campaigns from the 1950s through the 2006 mid-term election, as well as the real impact of talk radio on the 2008 presidential campaign. Finally, Bobbitt considers the future of political talk radio in light of the newest threat to the First Amendment: the possible return of the Fairness Doctrine, a twentieth century law that once required broadcasters to provide politically balanced programming.
Randy Bobbitt is assistant professor in the department of communication arts at the University of West Florida and author of Lottery Wars: Case Studies in Bible Belt Politics, 1986-2005.
Chapter 1. Hot AirChapter 2. The Audience: Who Listens and WhyChapter 3. The Sponsors: Who Advertises and WhyChapter 4. The ConservativesChapter 5. The ProgressivesChapter 6. The LibertariansChapter 7. The WomenChapter 8. The Haters and the ShockersChapter 9. The LocalsChapter 10. In Theory: Talk Radio and American PoliticsChapter 11. In Practice: Talk Radio and the 2008 Presidential ElectionChapter 12 Epilogue.Talk Radio, the First Amendment, and the Fairness Doctrine
If you are interested in talk radio, this is the book to buy. It covers the personalities, the issues, the political impact, and the audience in a well researched, easy to read manner.