bokomslag Urban Innovation Networks
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Urban Innovation Networks

Alexander Gutzmer

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Andra format:

  • 123 sidor
  • 2016
This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen - and used - as a resource for corporate innovation. The main argument is that companies have to build what the author calls "urban innovation networks." After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players - companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich - are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space, offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture.
  • Författare: Alexander Gutzmer
  • Format: Previously published in hardcover
  • ISBN: 9783319370743
  • Språk: Engelska
  • Antal sidor: 123
  • Utgivningsdatum: 2016-08-23
  • Förlag: Springer International Publishing AG